We have developed over 100 logos, created complex brand architectures, won logo design awards but what matters most- the next logo we design.
Why? Creating logos is the holy grail for a branding agency. Being a part of a logo design is like being part of the birth of a child- it is an inspired opportunity, it is the ultimate challenge, it is a bestowed honor and for our designers it is how they earn there stripes. A logo is visibility is undeniable from websites and advertisements to signs and business cards a logo is the foundation of a brand. Knowing this we approach every logo design with an inspired dedication.
When it comes to logo design, we have the right approach and we have some of the most talented designers on the web but this does not make a logo design strategy. To have successful results, to create award winning designs and to consistently impress our clients it comes down to having a repeatable process. At Vital we have honed our process over time and it is the only way we know to be successful every time.
Although we can not give away the tricks of the trade right here, we are happy to outline the process.
1 market research and competitive analysis.
2 Kick-off meeting, market & industry review
3 Logo kick-off w/ multiple designers & creative team
4 Logo Development and design of multiple logo families
5 internal reviews & selection for presentation
6 Present to client, get feedback
7 Edit & develop
8 Present and make final selections
9 Create all file formats needed
10 Create brand guidelines document
11 Package final file formats and brand guidelines for delivery